$ ./race --episode 1 ▮

Startup Founder Games

Two founders run a track full of real founder problems, and I coach them from the side.

Episode 1·the 400 meters·90 seconds·AI generated. Kevin, Brad and their companies are made up.

~/lanes

Which founder are you?

Pick the one that sounds like you, then meet the coach.

4 Like Kevin · lane 4 Technical founder? You have a product and you need more customers That's me → 5 Like Brad · lane 5 Business founder? You can get customers, but the product is not ready to sell That's me →
~/coach

The coach

riccardopisano.com · whoami

Riccardo Pisano

Helping B2B and AI founders bootstrap to exit.

1:1 weekly sessionsinside each sessionwe go over one or more problemsyou get tasks for the weekbrainstorming, hands-on, strategy, learningB2B and AI startupszero to $2M ARR

4× founder CEO and CTO 1 exit bootstrapped ex-Cisco mentor at Alchemist · Founder Institute

I coded one of the first LinkedIn outreach cloud platforms myself and bootstrapped it from $0 to an acquisition, with no outside money and a team of 20. This is the experience I now bring to founders.

Riccardo Pisano
500+ B2B clientsgrew with my systems, incl.
9.4:1 LTV:CAC
bootstrapped · $0 raised
500+ clients
PayPal, Fiverr, Dell, Mercado Libre
20 team
built & led end-to-end
1 exit
acquired, 2025
~/testimonials

What people say about working with me

in the weekly sessions · since September 2026

I spent more than a year on a codebase that didn't produce what we needed. Since September with Riccardo we turned the boat around, now I'm building the product myself with the AI tools and it feels like learning a super power. The first prototype works and we started on how to sell it.

SSebastian, CEO at Salvanta SebastianCEO at Salvanta

Riccardo is the rarest kind of founder: the CEO who also wrote the platform's first lines of code, and kept shipping while running revenue, hiring, and eventually the acquisition. Any founder who gets his judgment on tap is getting an unfair advantage.

RMRoy Mor Roy MorCo-founder, Growth-X & PROsimity
› The full track record
~/book

Book a free discovery call

Thirty minutes on a call. You tell me what you are building and where you are stuck, and I tell you if I can help.

~/plans

Ways to start

I work one to one with a small number of founders, once a month, every other week or every week, and you can cancel any month.

// monthly session
$295/ month

One to one, once a month, on the biggest decision in front of you.

  • One working session a month
  • Your Workroom with every session written up and your GTM map
  • Cancel anytime
Start the monthly session
// every other week
$545/ month

One to one, every other week, on your product and your growth.

  • A working session every other week, two a month, about $272 each
  • Your Workroom with every session written up and your GTM map
  • Cancel anytime
Start every other week
recommended
// weekly sessions
$995/ month

One to one, every week, on your product and your growth.

  • A working session every week, four a month, about $249 each
  • WhatsApp & email access between calls
  • Your Workroom with every session written up and your GTM map
  • Cancel anytime
Start the weekly sessions

Not sure which one, and I tell you which makes sense, if any.

~/hurdles

The hurdles

Each hurdle is a question founders ask me. Tap a picture to watch that part, or read my answer on the founders page.

Feeling stuck in your business →
Looking for a business founder →
Looking for investment →
Looking for a technical founder →
More hurdles in the next episodes